Privacy Policy

Who we are

‘Higgs and Cowern’ is a family business set up to promote and curate the art work of Raymond Higgs and Jenny Cowern.  

We care about your personal data and ensuring you’re informed about how we use it. We promise to protect your data, and to manage any information you share with us in line with data protection laws. 

This Privacy Policy sets out: 

  • how and why we will collect and use your personal data 
  • the legal basis for its use 
  • how we will ensure you remain informed and in control of your information. 

Please read this policy carefully, to understand how we collect, use and store your personal information.  

If you have any questions about how Higgs and Cowern processes your information, please get in touch using the Contact Us link at the bottom of this page 

What personal data we collect and why we collect it

Depending on your interaction with us, we’ll collect the following types of information about you: 

  • Your contact details, such as name, postal address and email address 
  • A record of our communications with you 
  • Your communication preferences 
  • Photos and video such as images at events, case studies and other marketing materials  

Sensitive Information 

Under data protection law, certain categories of personal information are recognised as sensitive, including health information, race and religious beliefs. Higgs and Cowern will never collect sensitive personal data.​ 

We never buy contact details of people from organisations that sell data. 

How we use your data

In simple terms, your personal data may be used to help us maintain contact with you as someone with an interest in the art of Raymond Higgs or Jenny Cowern, and to let you know of upcoming events, or release of new images from the archive of their work. 

We have summarised below the different reasons why we do this. How we use your data for these purposes will depend on the nature of our relationship with you.  

We collect, store and process data so that we can: 

  • send you information including behind the scenes news, updates about our cataloguing progress and creation of art store, and general information about exhibitions organised directly by us or that we are taking part in.  
  • manage, facilitate and record financial transactions  
  • manage events and awareness activities 
  • help establish an archive of previously sold work 


We collect, store and process data so that we can: 

  • administer events 
  • to collect and store images and videos for the purpose of future media & PR promotions. 


We collect, store and process data so that we can: 

  •  to record, consider and reply to enquiries 

Photos / videos 

  • To archive and store images and videos for event promotion and use on our website 

When you attend or take part in one of our events we will use your information to process the registration fees (if any), administer your participation in the event and provide you with information about the event. 

We will never rent, swap or sell your details for marketing purposes. 

You’re free to change your contact preferences at any time, just let us know by using the contact us button at the bottom of this page 

Financial Transactions 

Purchase of artwork is normally via a third party payment-processing partner such as Paypal or iZettle. We do not store your financial information. 

How The Law Applies To Use Of Personal Information 

We are required under the law to make sure that we have a valid ground for processing your data. The law sets out six different grounds for when personal data can be processed (plus additional ones where sensitive data is used) The four legal grounds that are most relevant to use of your personal information are: 

  • Consent 
  • Legitimate Interest 
  • Contract 
  • Legal Obligation 


Higgs and Cowern will only process your personal information if any of the following apply: 

  • We have asked you for your express consent and have a record of this (for example, we will ask for your consent to send you marketing communications by email. 
  • We have a legal obligation to use or disclose information about you (for example, financial transactions for accounting purposes). 


In some cases we will rely on consent, for example, to send you a marketing and fundraising email/mail.   You can withdraw consent for these channels and activities by contacting us. 

Legitimate Interests 

This legal ground for processing means that we can process your personal information if we have a genuine and legitimate reason for doing so, and that reason is not overridden by your rights and interests as an individual. 

Examples of the legitimate interests processing activities we undertake are: 

To allow us to complete a record of to whom pieces of art have been sold  

To process financial transactions.  

To market Raymond and Jenny’s work effectively. 

For administration purposes 

  • To provide you with information necessary to an event you have enquired about 
  • To provide you with information about any activities you are interested in 
  • To follow up with you about any art enquiry 

To analyse data to better understand our supporters and tailor our communications to them 

  • To analyse your data in order to better understand your preferences, to improve our services, and to tailor our marketing communications to you 
  • To use public sources to add to our analysis 

We have considered and balanced our legitimate interests against individuals’ privacy rights in these scenarios and we do not believe that any adversely affect our supporters’ rights or interests. If you would like to find out more or ask us to stop processing your data in these ways, you can do this at any time by contacting us. 

Contractual relationships 

In some cases, we will be under a contractual obligation to provide you with goods and services, which means that we have to process your data in order to fulfil those obligations. ​ 

A legal obligation 

Sometimes we may have a legal obligation to collect and process information about you – for example we are obliged to keep financial records for accountancy purposes, or we can pass on details of people involved in fraud or other criminal activity affecting our business to law enforcement. 

We’re required to keep a record of your communication preferences, in accordance with the General Data Protection Regulation. 

Data Retention 

We’ll retain personal information for different periods of time depending on your relationship with Higgs and Cowern 

If you decide you no longer wish to hear from us, we’ll need to keep a note of that on our suppression list indefinitely. 

If you’d like more information on our retention policy, please contact us. 

Data Storage 

Higgs and Cowern’s operations are based in the UK and we store our data within the European Economic Area (EEA). 

Data Sharing 

We will not exchange or sell your personal information to another organisation. 

Your Data Protection Rights 

When Higgs and Cowern are using your personal information on the basis of your consent, you have the right to withdraw that consent at any time. You also have the right to ask us to stop using your personal information for direct marketing purposes. Simply contact us and we will amend your contact preferences. 

Presuming that these rights are not overridden by our legal obligations, or where our legitimate interests are not overridden by your rights and interests as an individual, you have the following data protection rights: 

You have the right to be told how your personal information will be used. This policy document, and shorter summary statements used on our communications, are intended to be a clear and transparent description of how your data may be used. 

You can contact us asking what information we hold on you and to request a copy of that information. From May 2018 we will have 30 days to comply once we are satisfied you have rights to see the requested records and we have successfully confirmed your identity. 

From May 2018, you have the right to be forgotten (i.e. to have your personally identifiable data deleted). We’ll be required to keep an appropriate record (such as a suppression list) so that we can make sure you don’t receive future communications.  In some instances a legal basis will override the right to erasure.  An example of this would be the legal requirement to record financial transactions for six years. 

If you believe our records are inaccurate you have the right to ask for those records concerning you to be updated. 

In certain situations you have the right to ask for processing of your personal data to be restricted because there is some disagreement about its accuracy or legitimate usage. 

You have an absolute right to stop the processing of your personal data for direct marketing purposes. 

If you want to exercise any of these rights, please contact us. 

Filming and photography at events 

Please note that Higgs and Cowern may film or photograph participants and spectators attending or taking part in events and use such footage or photographs. 

We do this in order to publicise the event for commercial and/or educational purposes including, but not limited to: publications, marketing material, merchandising, social media, personalised direct mail and other media that may be made available to the public.  

No personal details (including names) of any under 16-year-old participants will be used in any publicity materials without the written consent of their parent or legal guardian, but we may use images where children are incidentally included (for example, images of mass participation) 

Notifications of changes to this privacy policy 

This Privacy Policy may change from time to time. For example, we will continue to update it to reflect new legal requirements. Please visit this website page to keep up to date with the changes to our Privacy Policy. 

What to do if you are not happy 

In the first instance, please talk to us directly so we can help resolve any problem or query.  

You have the right to contact the Information Commissioners Office (ICO) if you have any concerns about Data Protection using their help line 0303 123 1113 or at 

Contact us 

If you have any questions about this Policy, or about how Higgs and Cowern manages your data, please contact us